ICA Supermarket Point of Sale Brochure
ICA is Swedens biggest supermarket chain with its own in-house design studio. This is an example of one of the recipe brochures that were produced on a bi-weekly basis. The designs are mostly photo centric with a focus on freshness and family core values. I worked with a food photographer for the images in each issue. It was important to stay within the style guidelines for the ICA branding, yet still try to add some charm and flair where appropriate.
To produce engaging compositions and typography for a family oriented market.
Litho printed brochure.
Adobe InDesign, Photoshop, Illustrator.