Skip to content

Paul Babalola | Visual Communication and Information Design

  • Home
  • Print
  • Interaction
  • Motion
  • Sound
  • Image
  • Contact

Print

ICA Supermarket Point of Sale Brochure

Project

ICA is Swedens biggest supermarket chain with its own in-house design studio. This is an example of one of the recipe brochures that were produced on a bi-weekly basis. The designs are mostly photo centric with a focus on freshness and family core values. I worked with a food photographer for the images in each issue. It was important to stay within the style guidelines for the ICA branding, yet still try to add some charm and flair where appropriate.

Brief

To produce engaging compositions and typography for a family oriented market.

Distribution format

Litho printed brochure.

Software/technology used

Adobe InDesign, Photoshop, Illustrator.

Notes

Post navigation

ICA Supermarket Catalogue
Innovaform Identity Design Studio

Copyright © 2021 Paul Babalola | Visual Communication and Information Design